If you want to rank your page/website then you need to do off-page SEO because with the help of off-page SEO you can rank your site.
You can also see our on-page SEO checklist to rank the site. Mostly those things are seen in ON PAGE which enhances the experience of the audience and OFF PAGE SEO means how you can bring an audience to your site.
If you are going to start the OFF page then this checklist can help you. With the help of this checklist, you will get a roadmap to go off-page. So let’s see OFF-PAGE CHECKLIST and here is the list of free tools which helps you to DO SEO AUDIT –
1- Backlink Analysis
Backlinks are a very important part of off page activity. In backlink analysis, you can first analyze your backlinks. You have to pay attention to these things in backlink analysis.
A - TOTAL LINKS
B - TOTAL REFERRING DOMAINS
C - MOST LINKED PAGES
D - ANCHOR TEXTS
You can do backlink analysis with paid tools like HREF, SEMRUSH, MOZ.
2- COMPETITOR BACKLINK Analysis
Whenever you do OFF-PAGE SEO, then definitely analyze your competitor because you also have to come on the top page. To come on top, you have to analyze your competitor, provide better content than that, see his backlinks and check his referring domains.
You can use paid tools like HREF , SEMRUSH to do competitor backlink analysis.
3- Link Building Campaign
When you have done your backlink analysis and your competitor's backlink analysis, then you will have to do link building for yourself and you will have to take referring links for yourself from good domains so that the search engines will trust you and traffic will come to your site.
You can get backlinks in the following ways in a link building campaign -
FORUM AND COMMUNITY
GENIUNE BLOG COMMENTS
4- Find The Gap
In Find The Gap, you can analyze your competitor and see their ranking keywords and try to rank on them.
And you can see on which keywords your competitors are not ranking, then you can rank on those keywords.
5- Outreach to the Audience
Writing content is one thing and promoting it is another. If very good content is also written on your site and you are not able to reach it to the right audience, then your tremendous content is of no use.
You can use these for outreach -
6- Local SEO
Local SEO is still being used by very few people. Many people are not doing LOCAL SEO correctly, many people still do it wrongly. If you do your local SEO well, then you can easily rank your pages for local searches.
7- Video Marketing
In today's time, people don't like to read, they like to watch more. So along with writing the content, you can publish it in many places by making its video content. Which will give a boost to your traffic.
In today's time, there are many options for video content such as -
8- Graphic Marketing
In graphics, you can create memes and reach them to the audience. People will share your content less but will share the memes created by you so that you can build a good audience. This type of content gets shared very quickly.
When you have done all the things, with the help of ADS, you can reach your content to your target audience. You can play ADS on GOOGLE, YOUTUBE, INSTAGRAM, FACBOOK., LINKEDIN. It is paid but its result is instant. You have to adopt different strategies for content and your brand. Before promoting the content, keep your content fully optimized and user-friendly.