Image is the most important and heavy part of any website. And we spend a lot of time in its optimization, yet we are not able to optimize. Let us know some important factors for ranking your image on Google.
Benefit of using Images
- MAKE YOUR WEBSITE STYLISH
- GRABS ATTENTION OF VISITOR
- CONVEYS INFORMATION EASILY
- GET YOUR TRAFFIC FROM GOOGLE IMAGES
So today we will know how to do IMAGE SEO and how to rank images on Google and bring traffic to your site through images.
Nowadays a trend is going on in which people are removing or reducing the images from their website so that the speed of their website increases, this increases the speed of the website but reduces the user experience. You can rank the website by reducing the images but will not increase the user experience. So to enhance the user experience, definitely use images and optimize the images because normal images can make your site heavy.
So let’s see some important points of IMAGE SEO –
Size and Format
As said at the very beginning, images are the heaviest element of the site, so images should be optimized for their size. Here size does not mean to reduce in MB or KB, here it means to reduce the images in its pixels.
And don't do it at all that you put the image of 2000 * 2000 in medium size 500 * 500, it is better to reduce the image with CSS, spend a little time and do the image in actual 500 * 500, it will take time But believe me it will be worth it.
Image Format that google supports
- JPEG (JPG )
File Name and Path Name
The biggest problem in this is when people download the photo directly and put it on the website without changing the name and even more problematic is when the image is picked up from WhatsApp and put directly on the website. Therefore, whatever the image is related to or its name or enters keywords or tags related to it.
Not only is the name of the image, but its full URL is also useful in ranking. The URL is first followed by the domain name followed by the file name. And there is a part of the folder in between these two, so you can keep the image according to their folder. So that your chances of ranking increase even more.
People miss these small things and do not even pay attention to them. While this is a very important factor.
All of you must have heard about this. If Google is not able to see the images, then it can read the image with the help of ALT ATTRIBUTE, then you should use the same keyword to which your image is related.
Google gives importance to ALT ATTRIBUTE because of these things -
- ALT ATTRIBUTE HELPS USER WITH DISABILITY
- ALT ATTRIBUTE HELPS USERS IN SLOW AREA NETWORK
- ALT ATTRIBUTE HELPS GOOGLE UNDERSTANT THE IMAGE
It is not SEO factor, it just enhances the user experience. And explain your image in it, what the image is about, do not put keywords without meaning in it, and properly explain the image.
Make the Responsive Images
Make the image responsive, this means to make the image responsive according to a desktop, mobile, tablet.
Bring them in Sitemap
Be sure to put your image in the sitemap. Images in Google take 22% of the traffic of the search engine. If the images are in the sitemap, then their chances of indexing will be as fast.
ADD Structured Data
You can add separate structured data for images.
Optimize Image and Position
The rank of the image and its performance depends on which page it is being used in, in this, you have to see whether the page where your image is in is indexed and crawled or not if that page is not crawled or indexed If it is happening then there is no point in the image being on that page.
Google says to place the image in that position that has related text.